About 10 years ago I read an article in the Wall Street Journal which discussed advertising for wrist watches. It noted that it had long been the practice of jewelers who ran advertisements with watches pictured, to set the time on those watches to approximately 10:10. This setting aligned the hands on the watch face so they pointed upward about 30 degrees above the horizontal on each side of the dial. The logic was that this made the watch face crudely resemble a smiling face, and this had some sort of subliminal appeal to buyers. (Note that I am speaking of analog watches with hands that tell the time and not digital watches.) The article went on to say that this was virtually a universal practice among advertisers. I was skeptical that something so simple could really be true, and began to closely observe all print ads for wristwatches. To my surprise I have found this to be ubiquitously the case. In every ad for a watch that I have ever seen the time is set to 10:10. It doesn't matter if the ad is for a $10,000 Rolex watch from a notaa: dari sebuah artikel.
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